Publications

Market research is also a way of continually making use of competitive advantages and being better informed than the competitors. This is why we would like to give you an overview of some of our publications from recent years.

The clock is ticking

Market research and the demographic transition.
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Listen Well

Customer Reality Check as an alternative for Mystery Calls
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Trade as a Brand Name

Store Check as a building block of integrated store management.
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Mystery Shopping

An Instrument of Strategic Corporate Management
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Customer Loyalty

A Topic for Market Research.
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Customer Loyalty and Employee Motivation

The new role of market research.
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Anachronisms in the Telecommunications Market

The enormous dynamism in the telecommunications market seen as a special challenge for market research.
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